4 Best Self Hosted Google Analytics Alternatives

Introduction

Google Analytics is a popular web analytics service that provides detailed statistics about website traffic and user behavior. However, some users may have privacy concerns or prefer to use a self-hosted solution for analytics. In this article, we will explore five self-hosted Google Analytics alternatives that offer similar features and functionality.

Why Use a Self-Hosted Google Analytics Alternative?

There are several reasons why you might want to use a self-hosted Google Analytics alternative:

  1. Privacy: By self-hosting your analytics solution, you have full control over your data and can ensure that it is not shared with third parties.
  2. Customization: Self-hosted solutions can be customized to meet your specific needs and requirements.
  3. Security: Hosting your analytics solution on your own servers can provide an extra layer of security and protection for your data.
  4. Cost: Self-hosted solutions can be more cost-effective in the long run, as you do not have to pay for a subscription or usage fees.

1. Umami

Umami is a simple, easy-to-use self-hosted analytics solution that provides real-time insights into your website traffic. It offers a clean and modern interface, as well as detailed information about your visitors, including their location, device, and browser.

umami

Key Features

  • Real-time analytics
  • Detailed visitor information
  • Customizable dashboard
  • Lightweight and fast

How to Self-Host Umami

There are several cloud platform provideed a one-click installation for Umami, such as Zeabur and Railway. You can also install Umami on your own server using Docker or Node.js.

zeabur

railway

2. Plausible

Plausible is a lightweight and privacy-friendly analytics solution that provides simple and easy-to-understand insights into your website traffic. It offers a clean and modern interface, as well as detailed information about your visitors, including their location, device, and browser.

plausible

How to Self-Host Plausible

zeabur

railway

3. Matomo

Matomo is a powerful open-source analytics platform that offers a wide range of features and customization options. It provides detailed insights into your website traffic, as well as tools for tracking goals, conversions, and user behavior.

How to Self-Host Matomo

Ensure your server meets the following:

  • PHP 7.2 or higher

  • MySQL 5.5 or higher / MariaDB

  • Download Matomo from the official website.

  • Extract the files and upload them to your web server.

  • Create a MySQL database for Matomo.

  • Access the Matomo installation wizard via your browser and follow the setup instructions.

Open Web Analytics (OWA)

Open Web Analytics (OWA) is a powerful open-source web analytics tool offering detailed insights and extensive customization options.

OWA provides comprehensive analytics, including visitor tracking, click heatmaps, and goal tracking. It supports multiple websites and offers API integration for extended functionality.

Conclusion

Self-hosted Google Analytics alternatives offer a range of benefits, including privacy, customization, security, and cost savings. By choosing a self-hosted solution, you can have full control over your data and analytics, while also benefiting from the features and functionality of popular analytics platforms.

Whether you are looking for a simple and lightweight solution like Umami or Plausible, or a more powerful and customizable platform like Matomo or Open Web Analytics, there are plenty of options available to suit your needs and requirements.